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Virtual World

Costs & benefits

by Martina

The WAJE Fact Check: New ways for your communication spectrum

"You can't spend money twice." We've heard this phrase so often recently. Coupled with the uncertainty of which communication horse to bet on, this is an almost toxic mix. There's only one thing to do - either a survey of the relevant target group for more certainty about their needs or an intelligent mix of hybrid, virtual and face2face to generate your own experiences. Or both.

According to an AUMA survey, almost 70% of respondents could imagine offering their information in a real and/or virtual scenario.

But back to the mix: expanding your own communication spectrum does not automatically have to be more expensive. A clever redistribution of the budget is often the best way. We not only have a lot of experience, but also many examples of successful mixes. Virtual worlds are the perfect platform for providing different types of content temporarily or over a longer period of time in a simple and smart way. Networked with online meetings and various options for interaction, they offer a wide range of ways to meet different information and communication needs. In view of their unlimited reach, they offer a perfect cost-benefit mix: no additional costs for hardware on the creator and user side, no monthly operating costs for platforms or other tools, and attractive entry options adapted to individual requirements. So there are hardly any barriers to getting started and therefore the best conditions for serving target groups individually and perfectly.

So what to do? We have developed a white paper that will guide you perfectly through the process of launching a virtual world. And if you first need a feel for what a virtual world can look like, simply book a tour through our varied examples. Our conclusion - clearly defined goals and a vision that fits the company and the target group are the perfect prerequisites for a contemporary and agile presence.

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