Perfection on paper

In our increasingly digital world, communication often takes place at lightning speed via email or social media. Visual content floods our screens in a matter of seconds, which means that many messages get lost in the flood of information. This is where printed products offer a decisive advantage: they can be physically experienced and leave a lasting impression. With special finishing techniques such as UV varnish, special colors or lenticular printing, you can take your message to a new level and create a unique tactile and visual experience that is guaranteed to be remembered for longer.

The power of finishing techniques

We present some examples here and shed some light on the jungle of specialist areas.

Special colors - perfect color fidelity and exclusivity. With spot colors such as Pantone shades, you can achieve an exact color accuracy that is often not possible with conventional printing processes. Their high luminosity makes it possible to set specific accents and highlight individual elements. The result is an elegant and professional look that represents your brand perfectly.

UV coating - gloss and durability. A UV coating gives print products a brilliant look and protects them from wear and tear at the same time. It can be applied to the entire surface or partially to create specific accents. The relief varnish is particularly impressive, allowing motifs or lettering to be highlighted three-dimensionally. In addition to the aesthetic enhancement, UV varnish also ensures greater stability and durability of the printed product.

Scented varnish - a sensory experience. For a special WOW effect, your message can be enhanced with scented varnish. The chosen fragrance is released through friction and turns the printed product into a multi-sensory experience. This technique is particularly suitable for advertising materials that are intended to arouse emotions.

Lenticular printing - moving images on paper. Lenticular printing creates fascinating visual effects such as movement or 3D depth effects on a flat surface. This technique is based on a special plastic lens that shows different image content depending on the viewing angle. This technique is particularly effective for advertising materials or postcards to capture the viewer's attention and amaze them.

Holofoil - shimmering accents with a futuristic touch. Holofoils create spectacular light effects by reflecting light in rainbow-like colors. Depending on the incidence of light and viewing angle, dynamic plays of color are created, giving the printed product a luxurious and innovative look.

Pop-up cards - creative dimensions to unfold. They offer the opportunity to bring printed messages to life in three dimensions. Sophisticated punching and folding techniques create three-dimensional elements that pop up when the card is opened. They are costly to produce, but they also create a beautiful experience that will be remembered.

The right finish for your product?

The possibilities for print finishing are almost unlimited. It is therefore essential to define in advance exactly what effect you want your message to have. Through a strategic selection and the targeted use of finishing techniques, you can achieve maximum impact and make a lasting impression on your target group.

Together we will take your print products to a new level!

Continue reading in the next article: Print meets Digital. (coming soon)