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Virtual World

Innovation

by Martina

The WAJE Fact Check: What the future of virtual worlds has to offer

It's hard to believe, but in 2012 the Wall Street Journal wrote that the term “innovation” was a dirty word. At first you shake your head. On closer inspection, however, you start to wonder. The article is about the fact that in many cases, innovation has become an empty phrase. Almost 10 years later, we sometimes wonder what customers perceive as innovative. In a consulting process, we have always seen ourselves as a kind of travel companion. Together, we agree on the starting point, define destinations and provide the best means of transportation, the necessary equipment and sufficient provisions.

It's exactly the same with virtual worlds. While some people enjoy a 360-degree panorama of their company headquarters with a few links, we work with others to create exciting building architectures for their messages that amaze their visitors. For once, it's not about the location. And then there are the innovation pioneers in their industry who, inspired by computer games, go on a journey of discovery in worlds with their own avatars and want to experience exciting encounters and interactions with others.

We are delighted with each of the three degrees of innovation. Because each one is preceded by one thing: the courage to do something new. While some people enjoy a 360-degree panorama of their company headquarters with a few links, we work with others to create exciting building architectures for their messages that amaze their visitors. For once, it's not about the location. Once you leave the beaten track, goals can quickly become milestones.

If you would like a little more inspiration, we recommend our white paper (simply request it by emailing mail@waje.de) with lots of useful tips and suggestions for successful travel planning. And when you're ready - well, you know where to find us...

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